google-ads

Playing smart with Google ads: how to do it?

Many of us use Google Ads to enhance the positioning of our websites so that users and potential customers find us; if you are not in the game, you are out! So let's see how we can find the most effective game plan.

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By Lucia Pons

Marketing brain

what is datadriven marketing- Gretel

Data-driven marketing and marketing data-insights

Since we are building a data-driven marketing assistant, Gretel, we thought it would be appropriate to cover FAQs for data-driven marketing and marketing data insights alike in order to better understand these concepts.

By Darià Artiola

Grammar Nerd & Musician

google-analytic4-tips

Top Google Analytics metrics to track in GA4

We love changes and improvements, but it is more challenging when changes are made to the tools we are used to using every day. We created this article to help you to use GA4!

By Darià Artiola

Grammar Nerd & Musician

article-ai-rule-theworld

How will AI rule the world - by an AI content writer.

This article has been written by an AI content writer: Copy.ai. Do you want to know how AI is planning to rule the world? We just asked “him”/"her" or "it" and let it write an article about it. Sit and read.

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By Lucia Pons

Marketing brain

track-data-looker-studio-article

Track your data with Looker Studio!

If you don’t have enough budget yet to hire a data analyst or to have one of those cool tools that analyzes everything for you, use our guide to help you set up a dashboard in Looker Studio to analyze your data!

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By Lucia Pons

Marketing brain

article-insights-Driven-Gretel

From data-driven to insight-driven. Let's talk about data!

According to 43% of CMOs, marketing technology, data, and analytics are their top priorities (Statista). The Gretel team belongs to the 43% who believe that data analysis is essential for a company to develop or accomplish its goals.

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By Lucia Pons

Marketing brain

article-initiatives-marketing-template

How to create a project framework for your marketing plan.

Set your projects and tasks in order to accomplish your company's goals. Here, we share with you our project plan and explain to you how we do it at Gretel, download our free template to start setting yours!

lucia-pons-creative

By Lucia Pons

Marketing brain

Be the most informed person at your company