Since we are building a data-driven marketing assistant, Gretel, we thought it would be appropriate to cover FAQs for data-driven marketing and marketing data insights alike in order to better understand these concepts.
We love changes and improvements, but it is more challenging when changes are made to the tools we are used to using every day. We created this article to help you to use GA4!
We've compiled 500 marketing terms and expressions that we've heard and Googled over the years. We want to share them with you so we can create a live dictionary for marketers!
This article has been written by an AI content writer: Copy.ai. Do you want to know how AI is planning to rule the world? We just asked “him”/"her" or "it" and let it write an article about it. Sit and read.
If you don’t have enough budget yet to hire a data analyst or to have one of those cool tools that analyzes everything for you, use our guide to help you set up a dashboard in Looker Studio to analyze your data!
According to 43% of CMOs, marketing technology, data, and analytics are their top priorities (Statista). The Gretel team belongs to the 43% who believe that data analysis is essential for a company to develop or accomplish its goals.
Set your projects and tasks in order to accomplish your company's goals. Here, we share with you our project plan and explain to you how we do it at Gretel, download our free template to start setting yours!
We’re all aware of the importance of defining and identifying our buyer personas. Here we share with you a template to compile all the information needed and share it with all your team.
In this post, we'll share with you the OKRs methodology that we use at Gretel and how you can stablish them at your company. We’ll even provide you with a Notion template for setting your own 🙌!
Even with all of the necessary analysis and hours of research, campaigns might fail. Of course, without failure, there is no victory! But, to get you closer to victory we'll give you 6 tips to improve your campaigns.