what is datadriven marketing- Gretel

Data-driven marketing and marketing data-insights

Since we are building a data-driven marketing assistant, Gretel, we thought it would be appropriate to cover FAQs for data-driven marketing and marketing data insights alike in order to better understand these concepts.

By Darià Artiola

Grammar Nerd & Musician

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Top Google Analytics metrics to track in GA4.

We love changes and improvements, but it is more challenging when changes are made to the tools we are used to using every day. We created this article to help you to use GA4!

By Darià Artiola

Grammar Nerd & Musician

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How will AI rule the world - by an AI content writer.

This article has been written by an AI content writer: Copy.ai. Do you want to know how AI is planning to rule the world? We just asked “him”/"her" or "it" and let it write an article about it. Sit and read.

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By Lucia Pons

Marketing brain

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From data-driven to insight-driven. Let's talk about data!

According to 43% of CMOs, marketing technology, data, and analytics are their top priorities (Statista). The Gretel team belongs to the 43% who believe that data analysis is essential for a company to develop or accomplish its goals.

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By Lucia Pons

Marketing brain

article-digital-marketing-campaigns-7-tips-to-improve

6 Tips to improve your digital marketing campaigns.

Even with all of the necessary analysis and hours of research, campaigns might fail. Of course, without failure, there is no victory! But, to get you closer to victory we'll give you 6 tips to improve your campaigns.

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By Lucia Pons

Marketing brain

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6 Tips to get the most of Mailchimp.

Are you already a Mailchimp user? Or just curious about its services? At Gretel, we are actually using it, and we have been discovering various features with interesting tips that could be useful for small businesses to get the most of what Mailchimp offers.

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By Lucia Pons

Marketing brain

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How do we imagine the future of work for marketers?

Flying cars, robots controlling the earth, or eating capsules and pills in place of meals have been common themes of controversy in the last 50 years, but the future is already here.

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By Lucia Pons

Marketing brain

Be the most informed person at your company