Sep 22, 2022
We’re all aware of the importance of defining, identifying, and creating buyer personas. Yet, as our strategies develop, we often leave the fundamentals aside becoming more preoccupied with developing more intricate products or services for our campaigns.
To properly address this, we’ll share with you our tips to keep your buyer persona and target audience always updated! 😉
Let’s do an intro for the newbies. According to HubSpot (master of this topic), the definition of a buyer persona is a "potential semi-fictional representation of your ideal customer based on market research and real data about your existing customer". You need to create a buyer persona so that you can create tailored campaigns for inbound marketing and more.
If you don't have it clear check this Guide to Creating Buyer Personas For Your Business from Forbes.
EXTRA: Are you a fan of ChatGPT, check how it can help you define your buyer persona on this video!
Having your ideal buyer persona updated and compiled, which can take about 1 day each year, has many benefits for marketing and sales teams, some examples include:
Get inspiration from these examples from Semrush.
We knew you’d like it! To begin your research, we recommend that you define and identify buyer personas.
Create a questionnaire (here Hubspots 20 best questions) and set a strategy based on your available resources and content marketing strategy. This will allow you to ask the potential buyer /your perfect customer what is important to them.
You can use the information based on real-world data to research and create a target person for your sales and marketing needs.
We recommend meeting with your customers one-on-one. But, you may not have the time or resources to connect with your target customer. If not, you can build a general online questionnaire, gather information from articles, or ask your sales team for information. These are all great options to help you gather as much information as possible, make the process easier, and create your buyer persona.
Buyer personas are important they represent your ideal customer! It shouldn’t take so much time or effort! Keep it simple!
At Gretel, we conducted a personal survey with 30 clients and asked about the challenges they faced:
We encouraged our customers and buyers to tell us more about themselves. That way we can create marketing messages that resonate with them. With this one-on-one discussion, we were able to build a bond with our customers and get interesting quotes about Gretel as well as positive feedback. Feedback is always more than welcome 😌!
To choose the right questions, remember to tailor them to your specific needs. You don't have to ask for too much information from potential customers, but ensure you don't leave anything important out.
The final step is to make your buyer persona research documentation as well as challenges and pain points accessible to all members of your team. This is the most crucial step for any marketing department!
All investigations must be shared with the entire team and the company as a whole. Other departments may find value in our work. They may even offer valuable suggestions for improvement.
In order to organize all of this information, we created one buyer persona template in Notion with some buyer persona examples.
If you don’t work in Notion (which is okay, of course, but we strongly recommend giving it a try 😜), we are also sharing related articles with interesting templates:
If you use Notion, define your buyer persona with our template and share it with your team.Download the template
Are you done with your buyer persona? Why don’t you try your market targets analysis?
This analysis focuses on the group rather than the individuals. For instance, we focus on the businesses where our buyer persona is employed to make it simple to distinguish between the type of business and the buyer persona's role.
Add this previous analysis to your to-do list whenever you feel you have buyer personas with similar environments that are necessary to distinguish from one another. This will give you the inspiration to start compiling info about your buyer persona.
Target market information is readily available online, and generally more comprehensive than the buyer persona data.
We leave you with our template to define your market target in Notion.
These two analyses will give you a clear idea of how to design your campaigns and which channels to begin experimenting with specifically. Hope you start using it and find value in bringing it into your game plan!
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