Find the perfect tool to increase your productivity

Yes, we have definitely gone entirely crazy, but here are more than 200 tools for marketers to increase productivity 🤯 (and FREE!).

The final list: +200 marketing tools

Get the final list with all the apps & tools for marketers to boost your productivity in 2023.

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Before we dive into the list, let's define the marketing tools for productivity improvement.

What is productivity in marketing?

Let's examine productivity first. Productivity means being able to create, especially quickly and with high-quality results.

Marketing productivity is relevant because it is key to accelerating the growth and profitability of your business.

By analyzing your campaigns and detecting the most effective ones, you can invest according to the performance you are looking for and optimize your efforts. In addition, it will help you to detect wasted money, stop wasting time on actions that are not aligned with your objectives and also help you to align your team with this data.

Why is productivity key for marketers?

As mentioned, productivity is the key to driving growth and profitability. By understanding which campaigns are most effective, companies can invest more in those activities and get a higher return.

This will allow you to reduce spending on unnecessary campaigns, which will help improve the bottom line.

For this, it is necessary to have tools and strategies that allow us to track campaigns, make changes to the strategy, automate tasks, and allocate resources more effectively!

What is a productivity tool for marketers?

According to this definition, a "productivity app" is any tool that aids in increasing productivity or completing tasks in a marketing department more effectively.

In fact, all of the marketing tools we employ serve to boost productivity, so in our selection.

Categorization of productivity tools:

We have categorized them into various groups based on their goals:

• Ads tracking & performance.
• Content creation: graph & presentation.
• Content creation: photo editing.
• Content creation: podcasts, webinars, & questionnaires.
• Content creation: video.
• Content creation: visual & design.
• Content distribution.
• Content research.
• Content writing & optimization.
• CRM: database.
• Data measurement.
• Email marketing & automation.
• Note-taking.
• Project management.
• Social media tracking.
• Web complements: Chatbots.
• Web complements: Lead capture.

Each of these categories contains between 10 and 20 tools that we carefully selected based on a variety of criteria.

Criteria for the selection of marketing tools:

First, we prioritize those we know firsthand and have used directly, followed by those our clients and friends have recommended.

Finally, there are some that we discovered through internet recommendations that appear to be very good at first glance!

Of course, we have not been able to test them all, so we've compiled pros and cons from different sources. If there is anything incorrect or any tool you believe should be there, please let us know, and we will add it.

We have included for each tool a link to the website, a brief description, and 1-5 pros and cons.

As previously stated, some reviews may have come from the internet, feel free to ask for changes by writing to : lucia@gretel.co

Examples of marketing tools:

Here is an excerpt of some of the tools you can find in our free list:

• VismeChart: This Platform allows you to create charts for your data and statistical content. You can create charts, infographics, short videos, and presentations on Visme’s intuitive, drag-and-drop designer.
• Aivo: A conversational AI Platform that helps companies design customer experiences, and automate and solve queries with conversational AI. Available 24/7 across all channels.
• EngageBay: This tool offers Marketing CRM & Sales All-in-One Suite. Their email marketing system includes rich text formatting, a landing page builder, email marketing templates, free email automation, and more.
• MarketMuse: AI-powered Content Intelligence and Strategy Platform, that analyzes millions of articles on demand, uncovering gaps and opportunities to empower marketers to craft high-quality content their audience loves and search engines reward.
• SumoMe: This cloud-based email capture tool helps improve website traffic and enhance the subscriber list using email opt-in forms.
• Storyblock: This is a headless CMS. It helps businesses take care of their content and empowers developers to build anything, publish everywhere, and integrate with any technology stack. It also features a visual editor which allows teams to organize content visually.
• Flourish: Flourish is a free tool for journalists to upload data to create a variety of different data visualizations, from charts and graphs to interactive story maps.
• Animoto: This is a cloud-based video creation service that produces video from photos, video clips, and music and creates video slideshows and customized web-based presentations.
• Scribie: This is an audio/video transcription service online. You upload files and Scribie will research and create a high-quality transcription based on your needs. You can choose from automated manual transcription services.
• Infogram: This is a web-based data visualization and infographics platform. It allows people to make and share digital charts, and infographics.

The final list: +200 marketing tools

Get the final list with all the apps & tools for marketers to boost your productivity in 2023.

Get Access for free

If you want more productivity tools or are missing other categories, check this one from FingerprintforSuccess.