Marketing agency or in-house marketing $$?

Nowadays, having an online presence is super important for most businesses, whether they sell online or have a physical store. Your competition is online too, so you don't want to get left behind by not having an online channel just because you're not sure how to do it or haven't focused on it yet!

More and more small and medium-sized companies are outsourcing their marketing to agencies. This is a great option if you're not sure what you want to do or if you have a lot of different things that you need help with.

But as your online channel becomes more important, you might need to hire someone to manage everything related to marketing in-house.

Who's this Digital Marketing Pro?

In our last article, we shared a list of the most common digital marketing positions:

🤠 Chief Marketing Officer

🧐 Digital Marketing Manager or Growth Marketing Manager

😏 Digital Marketing Specialist or Inbound Specialist

🤩 Community Manager

🤓 Content Specialist

🤫 SEO Specialist

😎 SEM/Performance Specialist/ Lead Acquisition Specialist

🤨 Marketing Analyst or Gretel

However, if you're looking to set up a small marketing team to launch your online marketing strategy and grow in a more sustainable way, you'll probably want a Digital Marketing Manager or Digital Marketing Strategy.

What are the tasks of a Digital Marketing Manager?

As we saw in our last article Digital Marketing Manager vs Growth Marketing Manager, a Digital Marketing Manager is responsible for coordinating all online acquisition and conversion channels.

Their objectives include designing, implementing, and executing digital marketing strategies to attract, retain, and convert customers.

They are responsible for finding a balance between needs and objectives, budget and time available.

Just wanted to remind you about our webinar on how to manage your marketing resources if you're still in the early stages! 😉

How much does It cost to hire a Digital Marketing Manager?

The cost of hiring a Digital Marketing Manager can vary depending on location, experience, profile, etc.

Average Salary for a Digital Marketing Manager per Country in main cities of Europe

As we can see, in European countries, salaries range from around €52,000 to €95,000. Always taking into account a Digital Marketing Manager profile with an average experience of between 3-5 years.

Of course, to understand these variations, we should always take into account the cost of living in each country, as living in Madrid is not the same as living in Berlin!

Therefore, we have crossed the information of the average salary in each of the cities, with the cost of living in each city. This way, we obtain an index that we can easily compare.

Stockholm has the best ratio of average salary for Digital Marketing Managers, considering the cost of living in the city. Madrid and Prague follow closely, while Paris has the worst ratio.

Average Salary for a Digital Marketing Manager per Country in main cities of the USA

In the United States, the average salary range is between €45,000 and €121,000 for a Digital Marketing Manager with an average experience of 3-5 years.

If we analyze in detail the cost of living in each of these cities, the highest salaries, taking into account the standard of living, would be in Las Vegas and Chicago, and the worst in New York and Washington.

Do you want to see the salary table for a Digital Marketing Manager by country?

Check out our Excel sheet with the salary ranges for hiring a Digital Marketing Manager in the top 15 countries from Europe and the USA. Additionally, compare this cost with the cost of living in each respective country.

Download for free

We hope this helps you to hire new marketing staff and, if you need help to know what qualities a Marketing Manager profile should have, remember our article with the most important soft skills and hard skills of a Digital Marketing Manager!