Jun 12, 2023
Most of us are used to jumping from one tool to another to get different information, right? You access the CRM to see your contact info, Google Ads to see how your ads are doing, or Meta, to see keywords, Google Analytics 4 to check your web traffic, or Google Search Console to analyze links to your website and search terms (check our +200 digital marketing tools if you want to know more about these tools).
It's pretty cool to have the ability to access all these platforms, but let's be honest, it's much better when we find ways to integrate all this information and have it on a single page 🙄. It's not easy, tools like Gretel work to achieve something similar, however, we still access these tools whenever a Gretel insight rises up 😪.
Today we're going to share with you a tip to simplify one of these tasks so you can have the keywords or search terms that help users find your website in Google in the organic search results that appear in Google Search Console in a Google Analytics 4 report!
We’ll need to connect Google Search Console to Google Analytics 4 for this. Let’s look deeper!🧐
Google Search Console is a free tool provided by Google that helps website owners keep track of their site's presence in Google search results.
It shows info like:
💡If you want to see more information check our article about Google Search Console.
Overall, Google Search Console is an essential tool for any website owner looking to boost their search engine optimization (SEO) and make sure their site is being properly indexed by Google (check more info here).
Great news! Once you’ve confirmed that you own your website and have installed the Google Analytics 4 code, you can easily complete the linking process of Google Search Console to Google Analytics 4 by following a few simple steps. Let's get started!🤘
Alright, so, we can't link the accounts if we don't have them set up, right?😜 If you haven't set up GA4 yet, follow our guide to do so.
And, if you haven't created your Google Search Console account, now's the time to do it! No biggie, here's how:
Let's link your Google Analytics 4 account with your Search Console account by following these simple steps:
And that's it! Now you should be able to see Search Console data in your Google Analytics 4 account. Happy analyzing 💃!
Once we have the linked accounts, we can publish the new Search Console Collection. This will have been created automatically, so no need to worry about that.
In GA4, “A collection is a set of reports. You can create your own collections. Life cycle and User are predefined collections that appear in the report navigation, by default.”
You can organize your reports into collections and topics in the report navigation.
To access the collections, you must have editor or administrator permissions on your GA4 account.
You’ll find some collections created by default, you can edit or review them. If you have linked the Search Console, the collection will be created by default.
The only thing you have to do is to publish it. Go to the three buttons at the top right and click on publish. When it is published, the "published" reference will appear in green.
You are almost done!💪
A new report has been created in GA4, under Reports -> Search Console. In it we can see two tabs:
Now you've got this integration that’ll make it super easy for you to measure and evaluate the organic traffic coming to your website, all from the same place you check your Google Analytics 4. With this info, you can improve your SEO like:
We're excited to see how this integration will help make your daily search tasks a whole lot easier.
We use it too, and it's been a lifesaver in cutting down the time we spend analyzing our company's data. Plus, if we connect this info in GA4, Gretel will be able to generate insights that alert us when there are important changes in these terms. It's like having your own personal data assistant! 😛
Then integrate Google Analytics 4 with Gretel and start receiving insights!