New sources. Top 10 channels. Session duration.

Frame 9

Alex Hughes

Jun 02, 2023

The importance of analyzing and collecting marketing data

If your company is all about online attraction, then it's a guarantee that you'll be staring at your user behavior data on the web all day long. It's just part of the game ๐Ÿ˜ž!

Obviously, sales and conversions are super important, but it's equally crucial to get a handle on your users' characteristics and where they're coming from. That way, you can tailor your marketing campaigns to hit them where it counts ๐Ÿ‘Š!

Gretel has some cool new stuff for you! We'll give you the lowdown on your web visitors every month, so you can keep your eye on your target and make informed decisions based on all your data.

Oh, and just a heads up - Gretel works integrated with Google Analytics 4. If you haven't set it up yet, no worries - we've got a guide to help you out. And for those of you who are already good to go...well, you're just ahead of the game, aren't you?

Also, remember to connect your GA4 account to have access to these new insights.
Detect new links to your website

New sources โ˜„๏ธ

Link building is super popular these days, but imagine if you were told about a new source of traffic that could double your investment in your strategic partners.

Usually, finding a new source of contacts is a matter of pure luck. We only check Google Analytics 4 when we have time, and detecting a new source that's bringing us leads only happens if we've woken up on the right side of the bed (you know what I mean?).

That's why Gretel now generates insights every time it detects a new visitor from a new source, so you can keep an eye on all the links to your website.

Insight new sources.PNG
Detect where your visitors are coming from.

Top original sources ๐Ÿ“ข

Your users have started using a different access route and aren't entering through your homepage anymore ๐Ÿ˜ฉ? It happens to the best of us. But hey, did anyone let you know about it? You could have created an alternative route to redirect them to the path that gives you the best results.

The path a user takes is almost as important as their name, right? We can't control their every move, but we all know the ideal course we would like them to take so that they fully understand our product and its value.

Gretel comes in handy by generating insights summarizing the top 10 sources from which your users come.

top sources Gretel insight

This helps you understand where they're coming from and which routes to offer them on each page. Cool, huh?

Know if your content engages enough.

Track session duration โฑ

Keeping track of how long your users spend browsing your website is super important to make sure that you're giving them content that they actually find interesting. Of course, every landing page is different, but tracking session duration is usually a great way to figure out if your website is doing well.

Gretel's got your back๐Ÿ˜Ž! It'll give you a monthly update on how much your users' session duration has changed, so you can make sure you're on top of any changes that might be affecting your website's goals.

Weekly summary insights Gretel.PNG

As usual, we continue to progress week after week! If you have any relevant feedback, you havenโ€™t received these insights from Gretel yet, or are unable to link your Google Analytics 4 account to Gretel, email us and we will help you! ๐Ÿค–

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