Google Analytics

Unlock the power of your Google Analytics data with Gretel. Designed with non-analytics marketing managers in mind, this feature offers a straightforward way to gain a clear overview of your digital presence.

🛸 New Insights

Effortlessly discover fresh insights, stay informed, and identify unexpected patterns within your data.

🎢 Acquisition Channels

Quickly understand which channels are driving the most users to your site for smarter marketing decisions.

🌋 Behavior Alerts

Get alerts on unusual metric behaviors, allowing you to act promptly on any deviations from historical trends.

🥂 Page Popularity

Easily identify which pages are attracting more views, guiding you to focus on what interests your audience most.

Validate the hypothesis of your initiatives, discover unexpected behaviors from your audience, and start optimizing your marketing efforts where you’ll have more impact, doubling down on what’s working.

Within Gretel Feed, we offer a collection of automatic insights for Google Analytics, built to provide you with a better understanding over your website's performance and user behavior.

🤯 Anomalies in Website Performance

Instantly spot any unexpected drops in traffic or other key performance indicators, helping you quickly address issues to maintain optimal site health.

💬 Top Acquisition Channels

Identify which sources are driving the most traffic, including new and returning users, to focus your efforts on the most effective channels.

👀 Country Share

Gain insights into your audience's geographical distribution with a clear breakdown of changes to your users locations, enabling up-to-date targeted marketing strategies.

💥 Device Share

Understand your audience's browsing preferences with details on the devices they use, from desktops to mobiles, enhancing user experience optimization.

💥 Top Pages

Keep tabs on your site's top 10 pages, monitoring how their performance evolves over time to ensure content remains engaging and relevant.

💥 New Events

Stay ahead with alerts on new tracking events detected on your site, keeping you informed on user interactions and site activity.

Gretel Status brings you the easy-to-navigate and understand view of your Google Analytics metrics that you've always wanted. Designed for marketing managers who prioritize efficiency and insight. Here’s what you can track.

• Page Views: Measure the total views your pages receive, offering insights into content popularity.

• Users: See how many unique visitors your site attracts to assess reach.

• New Users: Identify the number of first-time visitors to track growth and audience expansion.

• Bounce Rate: Evaluate the percentage of single-page visits to understand user engagement levels.

• Session Duration: Analyze the average time spent on your site to gauge content effectiveness.

• Sources / Mediums: Discover where your traffic comes from, helping you understand and optimize your acquisition channels.

• Device usage: Break down device usage among your audience, tailoring your strategy for mobile, tablet, or desktop.

• Top 10 Pages: Identify your most popular pages, focusing your content strategy on what works best.

With Gretel Status marketing managers gain a powerful, straightforward tool to monitor website performance, uncover user trends, and make data-driven decisions with confidence.

At Gretel, we prioritize the security of your data above all. Here’s how we protect your information and empower your team with our Google Analytics integration.

Adherence to Google's Best Practices

We strictly follow all recommended security measures from Google and Google Cloud Services, ensuring that your data is handled with the highest standards of care and protection.

Controlled Access Management

We believe in empowering you with control over your data. Your company admins decide who from your team has access to the Google Analytics integration, allowing for precise and secure management of user permissions and access levels.

Data Storage and Deletion

Our policy is to store only the data we need to deliver our product effectively. We ensure that any data no longer required is securely deleted from our systems, minimizing any unnecessary risk to your information.