About us: Our values and mission

Gretel is an tool that was founded with the goal of revolutionizing how people work by creating the next-generation digital workspace for businesses.

Our vision is to become the favorite AI-powered digital assistant, more intelligent than any other, bringing data to employees without needing to look for it.

We are building an AI-powered marketing assistant that brings your data together and finds what’s needed for you. Gretel connects all the applications you are working with into one tool and, combined with artificial intelligence, brings you suggestions and insights from all the information you need at every moment.

Alex and Marti, Gretel co-founders.

We combine user experience and intelligence to develop a revolutionary platform that is engaging, personalized, and all-encompassing while remaining simple to use for everyone.

Our vision is to become the favorite AI-powered digital assistant, more intelligent than any other, bringing data to employees without needing to look for it.

Gretel is a creative start-up with the mission of connecting people to the knowledge they need to do their jobs more effectively. Moving quickly, remaining upbeat, and consistently picking up new knowledge and ideas are the three principles that we hold central to everything we do. As a company, we will never stray from these values. 

We think that the only way to advance as desired is to be adaptable and move quickly. We have a natural inclination to move quickly. We put in a lot of effort, but never forget to enjoy the journey. We approach every task with complete confidence in our ability to succeed, and we approach every challenge head-on with optimism and innovative solutions. We firmly believe that life should be enjoyable. This promotes a more optimistic outlook, greater well-being, and better mental health.

We face obstacles, just like any other early-stage startup, but we see each one as an opportunity to advance. The team behind Gretel actively pursues new knowledge and concepts every day, truly embracing the entrepreneurial mindset. We think that everyone's voice matters and that there are always opportunities to learn from those around you.

Every decision we make will be guided by our core values, which we hope to communicate to our users and to our system as a whole.

Do you want to be a part of our family? Join as an early adopter.