Sep 06, 2023
If you're a marketing professional, stay with me for 5 minutes because what I'm about to explain in this post might solve a lot of your day-to-day problems.
At Gretel, we're on a mission to unleash the power of technology for employees, helping them to be in control and data-driven in their jobs. When we started Gretel back in 2022, I never imagined that marketing profiles would be the business workers that companies were leaving behind with digitalization, but you opened my eyes. Thanks to all of you, we realized there was a huge gap between what companies are asking for and what you are truly capable of doing with the existing tools available.
It's surprising that your marketing departments are already investing 25% of the total budget into tools to automate and optimize productivity, lead generation, and awareness. So what's the problem? Well, as you all know, the macro environment hasn't been easy lately, and 63% of business growth strategies from previous years are less effective in 2023. Therefore, companies are under more pressure to justify where the budget is allocated and to achieve more with less.
Companies are under more pressure to justify where the budget is allocated and to achieve more with less.
And who ends up feeling all this pressure to be data-driven? You guessed it, the marketer. There are always exceptions, but studies show that marketers are second-to-last across all business departments in their understanding of data and technology.
I’ve been there. It's hard to identify which data needs to be collected, interpret it, draw relevant conclusions, and show them in an easy way to be understood by colleagues. Not to mention the lack of context, ineffective meetings, endless unproductive chats, and misalignments that come with it.
Marketers are second-to-last across all business departments in their understanding of data and technology.
We understand. Multitasking while running different campaigns at the same time can be exhausting. And let’s be honest, dashboards aren’t fun or easy to use, yet you need to spend a lot of time on them. And what happens next? You end up outsourcing critical work to marketing agencies, and transparency on the job done and its performance gets even worse.
As a marketer, you're asked to get the full picture and answer any question with data, knowing the "why" behind it, but they're not providing the right resources to you. Most of you don't have the luck to work alongside a data scientist, but even if you do, you know you're not speaking the same language.
If what I’ve explained above resonates with you and you want to work peacefully, in control, and better informed, give Gretel a try for free.
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