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How do we imagine the future of work for marketers?

Flying cars, robots controlling the earth, or eating capsules and pills in place of meals have been common themes of controversy in the last 50 years, but the future is already here.

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By Lucia Pons

Marketing brain

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Personalization, not an option anymore.

Personalization is no longer an option; it’s becoming a must-have for survival. You can't afford to miss this train if you want to keep scaling your products and services. Check how we are doing at Gretel.

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By Lucia Pons

Marketing brain

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Product-led growth strategy.

Why is everyone talking about product-led growth (PLG) lately in the SaaS industry? Why are VC firms so obsessed with it? Finally, is it something applicable to any SaaS company?

By Martí Gou

Co-founder & CEO

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3 elements for strong company culture.

Businesses with strong company culture have three common and fundamental elements: 1) clearly communicated values, 2) presence of leadership, and 3) solid recruiting practices.

By Darià Artiola

Grammar Nerd & Musician

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Focus your team with objectives

When done right, objectives present a clear picture of what you are trying to achieve and show you what that success looks like. With that, you can easier see what your company and teams should be focused on.

By Alex Hughes

Co-founder & CPO

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Business comunication for success.

Here are some of the key reasons why cohesive communication is so important on more of a theoretical level, and why it is worth the time to iron out the wrinkles during the internal business consolidation process.

By Darià Artiola

Grammar Nerd & Musician

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6 Actionable Tips to Prevent Burnout for Your Team

We put together a list of 6 Actionable Tips to Prevent Burnout for Your Team as a means of helping your company on an individual level and collectively as a team.

By Darià Artiola

Grammar Nerd & Musician

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Employees with and without purpose.

Your team should know the difference their work is making to your company and beyond. It's knowing and understanding their purpose that will help them fully engage.

By Darià Artiola

Grammar Nerd & Musician

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